Click here to read the full article.
It’s a phenomenon that’s become so common in just the past two months that the media has coined a name for it: “BudLighting.”
“BudLighting” is defined by USA Today, with a typical flourish of lefty prose, as a “strategy … to crush so-called rainbow capitalism by branding companies as ‘woke’ and calling for boycotts over everything from Adidas’ gender-inclusive swimwear to a North Face marketing campaign featuring drag queen and environmentalist Pattie Gonia.”
To put it in less loaded terms, here’s the process: Brand X believes its customers are just as woke as the people who teach their DEI seminars and plans its marketing and merchandizing accordingly. Shockingly Brand X is very wrong — and, thanks to social media, the company’s non-woke customers find out about the affront to their values and shop accordingly.
Brand X moves swiftly to distance themselves from the scandal — let’s say, purely hypothetically, that it involves an ad campaign with transgender TikTok influencer Dylan Mulvaney — first quietly, then a bit more loudly. Not only do the customers still stay away, but now woke pressure groups descend like vultures. It’s the worst of both worlds.
The Brand X of the week is big-box store Target and its line of LGBT-themed merchandise for pride month. While this is pretty standard in this day and age, Target went a bit beyond the pale, introducing LGBT-themed clothes for children, a “tuck-friendly” swimsuit in the women’s section that allows male swimmers to discreetly hide the bulge that would ordinarily be there, and a line of apparel that was designed by an honest-to-goodness Satanist. (Although I must admit that one of his designs not featured by Target, a shirt which read “Satan Respects Pronouns,” is less pithy and more accurate than he might think.)
On Wednesday, WCCO-TV in Minneapolis, where Target is headquartered, reported the retailer was scaling back the LGBT-themed merchandise significantly, citing “threats impacting our team members’ sense of safety and well-being while at work” in a statement. The move came after Target executives held what Fox News described in a Tuesday report as an “emergency meeting” to deal with consumer “outrage” over the grooming gear and other in-your-face culture war salvos included in the chain’s pride-month wares.
So, naturally, the Human Rights Campaign — a gay rights group — condemned Target and branded those who were opposed to the merchandise “conservative extremists” who were in league with the Proud Boys. Yes, seriously.
Continue reading here.
Scroll down for comments and share your thoughts!
GIPHY App Key not set. Please check settings