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The popular outdoor apparel company The North Face is trying its hand at customer alienation through a new ad partnership with a drag queen.
Not content with seeing the returns of Bud Light’s decision to go down that road, or with Target’s elevation of gay satanism, The North Face is now asking customers to join a “party” with a man in women’s clothing.
The company’s Instagram page is celebrating a collaboration with a cross-dressing gay man who goes by the nickname Pattie Gonia.
Customers are fuming after the company unveiled a “Summer of Pride” partnership with the flamboyant mustached individual.
The company was also sure to let outgoing customers know the man goes by “(they/she)” pronouns.
Pattie Gonia does not appear to be wearing any traditional North Face gear in the images and video shared by the company but rather opted for heels and whatever the rest of this company-branded stuff is:
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