Anheuser-Busch CEO sidesteps apology for Bud Light Dylan Mulvaney fiasco, says marketing effort was 'not a campaign'

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Anheuser-Busch CEO Michel Doukeris has denounced the partnership between Bud Light and trans TikToker Dylan Mulvaney that resulted in billions of dollars in lost market value, claiming that it was “not a campaign.”

Doukeris told investors in a Thursday earnings call that there was “misinformation” being spread on social media in regard to the Mulvaney partnership, according to Fox Business.

“We need to clarify the facts that this was one can, one influencer, one post, and not a campaign,” Doukeris said. 

The CEO said that Anheuser-Busch is “providing direct financial support” to those being affected by the boycott, including delivery drivers, sales representatives, bar owners, servers, and wholesalers.

“We believe we have the experience, the resources, and the partners to manage this. And our four-year growth outlook is unchanged,” Doukeris said. 

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