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Bud Light is still reaping the whirlwind for its support of transgenderism as sales continue to tank with no rebound in sight. And as sales fall, the company is seeing its rivals apparently take advantage of its struggles.
According to the New York Post, sales of Bud Light have slipped again as customers abandon the beer over its partnership with transgender TikTok activist Dylan Mulvaney.
April was a bloodbath for Bud, and the numbers are not getting better in May.
“Nationwide retail sales of Bud Light sales dropped 23.6% versus a year ago during the week ended May 6 — slightly worse than the 23.3% decline for the week ended April 29, according to data from Bump Williams Consulting and NielsenIQ data,” the Post reported.
But that is not the extent of the slump for Bud Light’s parent company Anheuser-Busch. The boycott has leaked into some of the company’s other brands, too.
“Those included Budweiser, down 9.7% versus an 11.4% drop a week earlier; Michelob Ultra, down 2.9% versus 4.3%; and Natural Light, down 2.5% versus 5.2% the previous week,” the Post added.
Industry insiders seem to think the hemorrhaging will end soon for Bud Light.
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