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An independent Anheuser-Busch beer distributor based in Alabama is asking locals to consider him and his employees when they decide to pass on the company’s beers amid a nationwide boycott.
Corporate leadership has made the decision to not directly address Bud Light’s partnership with transgender social media influencer Dylan Mulvaney.
Two weeks into the backlash, CEO Brendan Whitworth released a statement that mentioned the company’s thousands of employees but did not directly address Mulvaney.
“We never intended to be part of a discussion that divides people,” Whitworth said. “We are in the business of bringing people together over a beer.”
Five weeks later, the company has reportedly made several shuffles in its marketing department. But sales of Bud Light are down while a boycott of the beer has driven AB InBev’s stock price down almost 10 points throughout the last six weeks.
The New York Post reported Bud Light sales were down nationally by almost 24 percent during the week that ended May 6 when compared to a year before.
People who rely on selling Anheuser-Busch products to make their living are feeling the pinch.
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