Bill Post, the Inventor of Pop-Tarts, Has Died

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The man who led the way to create the Pop-Tart has died.

William Post died at the age of 96, according to WJBK-TV. His obituary summarized the saga of the Pop-Tart.

“Bill as the plant manager of Hekman (later known as the Keebler Company) welcomed some executives from Kellogg’s who asked if he thought it would be possible for Keebler to create a new product they had in mind,” according to Post’s obituary.

“Bill is often credited for having “‘invented’ the Pop Tart. To be accurate, however, Bill would say, ‘I assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months.’”

Post recalled the birth of the Pop-Tart in a 2021 interview with WWMT-TV.

“In 1964 I answered the telephone and Kellogg asked if they could come see some of our equipment,” Post said. “I said, ‘yeah.’ They came and looked at our plant. … They said they wanted something for the toaster but they didn’t know how to do it.”

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