Bud Light Parent Company CEO Faces Investors on Earnings Call, Blames Dylan Mulvaney Debacle on ‘Misinformation’

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Is “misinformation” to blame for the dire straits that Bud Light and parent company Anheuser-Busch currently find themselves in?

Anheuser-Busch CEO Michel Doukeris certainly seemed to think so when addressing investors during an earnings call on Thursday.

As Fox Business noted, while that earnings call covered the usual array of topics you’d expect when speaking to investors, Doukeris also addressed the transgender elephant in the room — that damaging advertising campaign launched with transgender influencer Dylan Mulvaney.


Working with Mulvaney has sparked a litany of headaches for the Belgian brewing company and its once-popular Bud Light brand.

Executives were put on leave. Sales cratered. Cachet with celebrities plummeted. Billions of dollars of market value were lost.

And public sentiment went flatter than an opened bottle of week-old Bud Light.

It’s all thanks to the beer company’s campaign with Mulvaney, which included a commemorative can and a video of Mulvaney drinking the beer while in a bath. But according to Doukeris, it was not a “campaign.”

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