BuzzFeed tells investors they plan to launch identity-based AI-generated content

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BuzzFeed Inc co-founder and CEO Jonah Peretti has revealed that the company, which includes not only BuzzFeed, but HuffPost, Tasty, and many other brands, will be turning to artificial intelligence to create content going forward, much of which is slated to focus on targeting particular identity groups.

Peretti and his team unveiled the new plan during the company’s annual Investor Day on May 11, the contents of which was uncovered by independent journalist Lee Fang.

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