The Post Millennial
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A Loyola University professor has claimed that cleanliness and tidiness, tied to the latest “pantry porn” trend on social media is connected to racism, as well as classism and sexism.
Loyola associate professor of marketing Dr. Jenna Drenten made the claims in a Tuesday piece for The Conversation, titled “‘Pantry porn’ on TikTok and Instagram makes obsessively organized kitchens a new status symbol.”
The so-called “pantry porn” trend sees users post to social media their kitchens neatly organized, many times in various glass containers complete with labels.
Drenten wrote that this “new minimalism” movement “means more is more,” an excuse to buy more products, from containers, to labels and more storage space.
“Storing spices in coordinated glass jars and color-coordinating dozens of sprinkles containers may seem trivial. But tidiness is tangled up with status, and messiness is loaded with assumptions about personal responsibility and respectability,” she wrote
“Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of ‘niceness’: nice people, with nice yards, in nice houses, make for nice neighborhoods,” she went on.
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