CNN’s Big Bet on Charles Barkley and Gayle King Has Been a Flop, and It’s Only Getting Worse

Click here to read the full article.

CNN rolled the dice when it paired up former NBA star and basketball commentator Charles Barkley with CBS morning show host Gayle King for a weekly show.

Separately, Barkley and King are each popular with their audiences, with King anchoring “CBS Mornings” and Barkley sitting on the panel on TNT’s “Inside the NBA.”

CNN’s stock with viewers has apparently tanked so dramatically in recent years that the tandem is a primetime afterthought.

The New York Post reported ratings for the latest Wednesday evening broadcast of “King Charles” lost in the ratings to reruns of “South Park” and “Seinfeld.”

The show debuted on Nov. 29 and airs every Wednesday at 10 p.m. ET.

“King Charles” opened with 500,000 total viewers in Don Lemon’s old time slot with 139,000 of those viewers being among the 25-54 age demographic that is sought after by advertisers, according to the Post.

Those numbers weren’t particularly strong but were at least respectable.

Continue reading here.

Scroll down for comments and share your thoughts!