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A disastrous marketing deal with transgender influencer Dylan Mulvaney has left Anheuser-Busch reeling — to the extent they’re giving away free cases of Bud Light.
The beer producer is giving away the drinks to distributors in a bid to reverse sharply declining sales, according to the Wall Street Journal.
Consumers have quickly cooled on the producer’s Bud Light beer in the wake of the partnership — in which Mulvaney promoted himself with personalized cans of the beverage last month.
The beer’s consumer base — many of them with conservative and traditional sympathies — began an impromptu boycott of the brand, which appears to be having a significant effect on the company.
Musician Kid Rock even filmed himself shooting several racks of the beer with a submachine gun.
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