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The already ubiquitous Walt Disney Company could be getting a lot more omnipresent after the House of Mouse spent $1.5 billion to buy a stake in Epic Games.
If “Epic Games” sounds at all familiar to you, it’s because that’s the company behind the equally ubiquitous Fortnite video game that just about every gamer in the world has booted up at least once.
And now the two entities will be directly linked thanks to Disney’s 10-figure investment into Epic Games.
“The Walt Disney Company and Epic Games will collaborate on an all-new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences,” Disney announced. “Disney will also invest $1.5 billion to acquire an equity stake in Epic Games alongside the multiyear project.”
Disney then used some language that should be on the radar of any parents: This new venture is a “persistent universe” offering its denizens the chance to “play, watch, shop and engage.”
“In addition to being a world-class games experience and interoperating with Fortnite, the new persistent universe will offer a multitude of opportunities for consumers to play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more,” the Disney announcement continued.
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