Doritos Liquor Is a Thing Now, But It’ll Cost You $65 a Bottle

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Of all the Doritos flavored products one could imagine, a nacho cheese liquor would probably not be top of your list.

Nevertheless, the Doritos brand has teamed up with the Danish spirit company Empirical to launch a liquor based on Doritos’ nacho cheese flavor that apparently “tastes just like the real thing.”

“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” Tina Mahal, senior vice president of marketing for Frito-Lay North America, said in a news release.

“We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”

According to the product’s web page, the first batch has already sold out online at a price of $65. It is also expected to launch in “selected markets” in New York and California, according to the news release.

“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” Empirical CEO Lars Williams explained in the release.

“And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.”

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