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Twitter owner Elon Musk revealed one behind-the-scenes secret about Tucker Carlson’s comeback video that makes its success that much sweeter.
The video, posted to Carlson’s Twitter account on Wednesday, drew a bigger audience than all of the Fox News prime-time shows combined that day and, according to Musk, Twitter did absolutely nothing to promote its reach.
“To be clear, we did nothing special whatsoever,” Musk said about the video’s virality during a recent appearance on “Real Time with Bill Maher.”
Apparently, Musk, whom Maher referred to as the “mayor” of Twitter, didn’t even know about the video until after it broke the internet.
“It’s just that Twitter has a lot of people’s attention,” Musk said.
As of Thursday evening, Carlson’s tweet — which had been posted around 5 p.m. the night prior — had already garnered a whopping 40.5 million views.
By Saturday, that view count had soared to new heights, reaching an astounding 77.6 million. The video itself had been watched 22.9 million times.
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