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New Los Angeles-based station Channel 1 is set to launch AI-generated anchors at the beginning of next year with the ultimate goal of providing every viewer with a personalized broadcast.
To demonstrate the potential of virtual reporters, Channel 1 posted a demo episode on X and their official website.
The video features lifelike avatars that look much like real human anchors on the news. The content includes a mix of real and generated clips aligned with the anchor’s narration.
Channel 1 founder Adam Mosam told the U.K. Daily Mail that this is his chance to “get out in front of” the wave of artificial intelligence innovation and “create a responsible use of the technology.”
According to Daily Mail, the news has deeply alarmed journalists across the United States, who warned it could potentially result in devastating consequences for an already depleted news industry.
The Channel 1 debut, implementing artificial intelligence in the news, will happen amid the election year and follows a report by The Hill on the unprecedented media personnel cuts in 2023.
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