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Anheuser-Busch executives looking for what went wrong as their beer goes down the drain need go no farther than the nearest mirror, according to a former brewery giant executive.
“Effectively, it took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,” Robert Lachky, a former chief creative officer at Anheuser-Busch said, according to the St. Louis Post-Dispatch.
Lachky who was booted when InBev bought the company in 2009 after having created award-winning ad campaigns, said the damage from the company’s dalliance with trans influencer Dylan Mulvaney was “self-inflicted.”
“It’s a complete lack of corporate oversight, and it’s been that way since (InBev) took the company over,” he said.
He said the lords of marketing don’t understand the people who drink Anheuser-Busch’s beer, according to the St. Louis Post-Dispatch.
Former employees can always be accused of sour grapes, but a new report from CBS said that the boycott launched April 1 has now led Wall Street analysts to also go sour on the company with sales for the year down 11 percent compared to last year, with losses since the boycott began exceeding that.
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