Girl Guides of Canada to rename 'Brownies' claiming label has caused 'personal harm' to people of colour

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On Tuesday, Girl Guides of Canada announced that it would be renaming the “Brownies,” a label given to their seven to eight-year-olds members, claiming it had caused “personal harm” to people of colour.

The organization suggested it was “an important and necessary step to creating an inclusive and equitable space where every racialized girl in Canada feels like they belong and are welcomed in Guiding.”

“As the leading organization for girls and women in Canada, it’s critical that we listen to girls’ voices and take action when they speak up,” Girl Guides of Canada CEO Jill Zelmanovits said in a press release

“We heard from several members and former members that the name Brownies has caused them personal harm,” so we are changing the name of this branch to further remove barriers for belonging for racialized girls and women.”

Zelmanovits went on to state that, “updating this branch name is not only the right thing to do, it is necessary to make Girl Guides a place where racialized girls feel safe, welcome and included.”

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