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Anheuser-Busch appears to be preparing for a public relations war — and it could be looking to buttress its army with influential Republicans.
According to Fox Business and the New York Post, the beleaguered Belgian-owned beer manufacturer is trying to fix its Dylan Mulvaney problem by throwing lots of advertising dollars and a robust PR campaign at it.
For the unaware, Bud Light and parent company Anheuser-Busch faced an intense backlash when the brand launched a promotion with Mulvaney, whose main claim to fame is being transgender.
Running afoul of the core beliefs of its target demographic appears to have been an awful business decision for the company — ultimately leading to executives being put on leave and massive losses in sales and market value.
Now, Anheuser-Busch is reportedly preparing to launch a furious counteroffensive to rehabilitate its image, with Republicans playing a key role in that effort.
According to Fox, Anheuser-Busch has assembled a lobbying team made up of former Republican staffers whose job is to “woo lawmakers” and help stamp out Bud Light backlash in Washington, D.C.
Documents show that Anheuser-Busch secured the lobbying firm Origin Advocacy, which was founded by “veteran GOP aide” Sean McClean.
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