Hulu Is Latest Streaming Platform to Crack Down on Password-Sharing, Threatens Violators

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In a move that may very well signal the new norm of streaming, Hulu will soon be restricting accounts.

In an email sent to subscribers, Hulu informed customers on Wednesday that the subscriber agreement they had signed when signing up for Hulu would be changing.

“We wanted to let you know that we are making some updates to our Subscriber Agreement,” the email begins. “These terms will apply as of January 25, 2024 for new subscribers.

“For prior and existing subscribers, like you, these terms will be effective beginning on March 14, 2024, unless you acknowledge an in-app notice of these changes earlier. Until then, the terms of our prior agreement apply.”

The Disney-owned streaming platform highlighted two key changes in the email.

The first change: “We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations.”

And the second change (perhaps expecting some litigious pushback): “We’re updating aspects of our dispute resolution policies, including terms related to choice of law and updates to the arbitration agreement to be more specific about the procedures for resolving any disputes relating to your subscription and our services, and to offer you the choice to ‘opt out’ of resolving disputes through arbitration.”

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