Iconic American Clothing Company Wants to Follow Bud Light, Build Out ‘Gender-Fluid’ Line

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While Americans are focusing on Bud Light and its uber-woke transgender marketing stunt, it should be remembered that nearly every major U.S. brand promulgates the LGBT agenda.

To highlight that fact, the CEO of Levi’s recently affirmed that his company is proud to push radical gender politics and is even expanding its “gender-fluid” line of clothing despite the backlash against Bud Light.

Levi Strauss & Co. CEO Chip Bergh spoke at an Axios event in San Francisco on Wednesday where he was asked about the boycott against Bud for teaming with transgender TikTok star Dylan Mulvaney.

“How do you market products in a world where … people are more aware of their gender identities?” the host asked him.

In response, Bergh insisted that there is “definitely consumer appetite” for products aimed at transgender people.

Indeed, the CEO said some male customers buy women’s clothing and some female customers buy men’s clothing. “We’ve got the research and the data to show it. That’s great,” he said.

He went on to note that his company is now offering more products that fall in line with the woke agenda.

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