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Buy a Bud Light and give to Bill.
I thought I’d come up with a new slogan for Bud Light.
Having trashed one of the world’s most successful products last year by briefly teaming up with transgender influencer Dylan Mulvaney, Anheuser-Busch needs all the help it can get.
As a result, I thought as a onetime marketing professor I’d come out of retirement for a few moments to pitch in.
Ah, maybe not.
Not a chance I’d help those guys. They dug a well-deserved hole after insulting their prime market with not only a trans campaign, but by verbally disparaging their customers.
But Bill Gates is looking to help — or to take advantage of — the situation A-B is in.
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