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Disney’s “immersive lodging” experience, Star Wars: Galactic Starcruiser, where guests could book two days at a Star Wars-themed hotel and experience a fully immersive theater event imitating a galactic cruise in the universe full of Jedi and Sith, has had to scale back its voyages in a galaxy far, far away as consumers are finding the cost—from $5,000 to $20,000 per night— to be not quite what they were looking for.
According to Theme Park Tourist, “it has become clear that interest has significantly waned in the last few months” in Star Wars: Galactic Starcruiser, which was “only ever going to be viable for the wealthiest of Disney fan,” and now has scaled back it’s voyages from three to two times a week, as “those who can afford it have already been which leaves Disney with a big problem.”
The outlet reports that Disney said to travel agents in a news release, “When the voyage calendar is live, you may notice the schedule has been modified to provide two voyages per week, except for holiday weeks where we may have three voyages. We’ve been learning a lot during our first year of operation and have adjusted voyage dates to meet the needs of our guests.”
The reduction will go into effect starting in October 2023 and will last at least through December, according to the booking site, for the “immersive lodging,” which is located in Disney’s Florida location, near it’s Epcot resort.
The New York Times reports that Disney launched the Star Wars: Galactic Starcruiser experience in March 2022 as “an expensive experiment in what one might call immersive lodging. It is equal parts luxury hotel, interactive theater, theme park ride, food as entertainment, digital scavenger hunt and role-playing game.”
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