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The Super Bowl is, without question, one of the most popular events in the annals of television programming history.
The raw data and numbers back this up, and you don’t need much anecdotal evidence to convince people that the Super Bowl is a big cultural deal.
Given the sheer volume of eyeballs on the product, it only makes total sense that companies will save their best — and spend their most — to show off during the annual Super Bowl.
It’s not even pure capitalism.
Oftentimes, religious or political ads can take center stage during the biggest NFL game of the year.
This is all to say, whatever the cause, if you can afford the cost, there are few avenues better suited for getting eyeballs on a product than a Super Bowl ad.
And if any industry could use some more eyeballs… it’s Hollywood, especially after the outrageously poor 2023 the industry collectively had.
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