The Western Journal
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The CEO of McDonald’s is promising to address high prices that have put customers in a McFrenzy.
“I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability,” CEO Chris Kempczinski said on a Monday earnings call, according to the New York Post.
His comments came after global same-store sales failed to hit projections.
“There will be some activity at the local level to make sure we continue to provide value for the lower-income consumer,” Kempczinski said without offering details, according to ABC News.
The CEO said consumers making less than $45,000 a year have turned away from McDonald’s.
“We actually saw that cohort … decrease in the most recent quarter,” he said on the call, according to CNN.
“Eating at home has become more affordable,” Kempczinski added. “The battleground is certainly with that low-income consumer.”
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