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The year 2020 was like one long “woke” rager with a bunch of out-of-control, overgrown children making up ridiculous rules, causing fights for no reason and breaking everything in sight.
But very slowly, sanity seems to be returning, and the hangover is not pleasant.
After the backlash over its partnering with trans influencer Dylan Mulvaney, Bud Light has been courting the conservative vote with patriotic, all-American ads.
A study by Global Policy that examined language related to social justice issues in over 700 documents from 65 top companies over 20 years noted that the use of terms such as “allyship,” “diversity equity” and “racial justice” spiked around 2020 but have been in decline since then.
Breitbart reported that you’re much less likely to see many woke ads during this year’s Super Bowl. “Nobody wants to put their career on the line with a certain piece of Super Bowl footage. There is a huge incentive to be cautious,” a marketing professor who studies Super Bowl ads told the outlet.
Even South Park created an episode mocking the decline of “woke Disney”
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