The Western Journal
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As it tries to distance itself from the uproar over Bud Light’s partnership with transgender influencer Dylan Mulvaney, Anheuser-Busch is now saying it has cut ties with the outside marketing agency it has blamed for the fiasco.
According to the New York Post, Anheuser-Busch sent a letter to distributors telling them it had deep-sixed the agency that put Mulvaney’s image on a Bud Light can and sent it to him for a social media promotion.
The brewing giant, which has been stung by a boycott sparked by its partnership with Mulvaney, said it did not make the commemorative can.
“This was one single can given to one social media influencer,” a letter to retailers in the St. Louis area said, according to the St. Louis Post-Dispatch. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Grey Eagle, a company that distributes Anheuser-Busch products in the St. Louis area, added in its own letter that “the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.”
“Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced,” Grey Eagle’s letter said.
Anheuser-Busch has not identified the agency responsible for the Mulvaney brouhaha.
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