Report: Agency Behind Mulvaney Bud Light Can Just Got Devastating News

Click here to read the full article.

As it tries to distance itself from the uproar over Bud Light’s partnership with transgender influencer Dylan Mulvaney, Anheuser-Busch is now saying it has cut ties with the outside marketing agency it has blamed for the fiasco.

According to the New York Post, Anheuser-Busch sent a letter to distributors telling them it had deep-sixed the agency that put Mulvaney’s image on a Bud Light can and sent it to him for a social media promotion.

The brewing giant, which has been stung by a boycott sparked by its partnership with Mulvaney, said it did not make the commemorative can.

“This was one single can given to one social media influencer,” a letter to retailers in the St. Louis area said, according to the St. Louis Post-Dispatch. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”

Grey Eagle, a company that distributes Anheuser-Busch products in the St. Louis area, added in its own letter that “the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.”

“Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced,” Grey Eagle’s letter said.

Anheuser-Busch has not identified the agency responsible for the Mulvaney brouhaha.

Continue reading here.

Scroll down for comments and share your thoughts!


What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Mike Huckabee: Man Convicted of ‘Seditious Conspiracy’ for J6 Wasn’t Even in DC – Now Look at the Jury

‘Squad’ Member Gets Brutal Fact-Check from Twitter After Claiming Jordan Neely Was ‘Lynched’