Sham Glam: 74% of Americans Can’t Tell What’s Real on Social Media, Study Reveals

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A survey was conducted by OnePoll on behalf of De Beer Group between Oct. 11-16, asking 2,000 Americans about what they deem as real and fake on social media. The survey looked at everything from social media content to clothing and accessories to food to technological advances.

According to the results, Americans believe just 37 percent of the content they see on social media is real, the New York Post reported.

The survey found that 74 percent of respondents said they can’t tell what’s real or fake anymore and that a majority of Americans can’t distinguish between real, AI and “deep fake” videos.

The survey also found that on average a person spends about 15 minutes determining if an item is real, although millennials spend an average of 20 minutes trying to decide if an item is genuine or a knockoff.

One-quarter of both Gen Z and baby boomers also think that enhanced photos are fake, higher than any other generation, Study Finds noted.

According to the poll, 18 percent of Americans are suspicious of influencer content, and 14 percent are suspicious of targeted ads. Fifty-two percent of respondents question the legitimacy of both, the Post reported.

Capitol Outlook broke down the results of the survey further, finding that 33 percent of respondents said they only own real items while 36 percent of respondents said they own both real and knockoffs.

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