Target Takes ‘Emergency’ Action After LGBT Kids Items Spark Furor: ‘Terrified of a Bud Light Situation’

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Target is scrambling to avoid becoming the next Bud Light in the eyes of conservative Americans.

The retail chain directed some stores in the Southern United States to remove displays of LGBT products from the front of their locations, according to an inside source at the company who spoke to Fox News.

The move was apparently an attempt to avoid further backlash after LGBT merchandise aimed at children was seen on Target shelves in the lead-up to “Pride” month.

According to Fox, stores in South Carolina, Arkansas and Georgia have moved sections dedicated to LGBT products to less prominent locations.


The Target source indicated that managers were told to take action on the LGBT sections in an “emergency” Friday call.

“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” the insider said of the corporate directive.

The LGBT items for sale at Target include mugs that read “gender fluid,” children’s rainbow attire and “tuck-friendly” bathing suits. (“Tucking” is a practice in which men conceal the outline of their genitalia in an attempt to appear female.)

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