TikTok Fails to Secure Extension, Just Lost Major Music Artists Like Taylor Swift, Drake, Lady Gaga

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If you’re an NFL fan who is sick to death of Taylor Swift coverage… maybe it’s time to hop on TikTok?

Just kidding, nobody should use TikTok — especially not longshot presidential candidates — but if you’re already on the ubiquitous social media platform, you may notice a stark lack of Taylor Swift music on it now.

And Lady Gaga music. And Drake music. And Olivia Rodrigo music.

That’s because Universal Music Group, the massive multinational music corporation that owns the music catalogs of a number of prominent artists, failed to reach a new licensing agreement with TikTok.

The existing licensing agreement expired on Wednesday, according to The Verge.

And just in case you were wondering, yes, this appears to have been a rather toxic divorce.

“The terms of our relationship with TikTok are set by contract, which expires January 31, 2024,” Universal Music Group wrote in an open letter. “In our contract renewal discussions, we have been pressing them on three critical issues—appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”

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