Trump Can Tap Into Reagan’s ’80 and ’84 Landslide Victory Campaign Strategy

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Former President Donald Trump sits in the perfect position to ask the same question of the electorate that Ronald Reagan did in both his 1980 and 1984 landslide election victories: “Are you better off now than you were four years ago?”

Reagan posed the question in his presidential debate against incumbent Democrat President Jimmy Carter in late October 1980.

“Next Tuesday all of you will go to the polls, will stand there in the polling place and make a decision. I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago?” the Republican asked.

“Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we’re as strong as we were four years ago?” he added.

The answer for the majority of Americans in 1980 was, “No,” and Reagan defeated Carter in a landslide — 44 states to 6.

The incumbent president seeking a second term asked the same question again at the Republican convention in 1984, saying, “In 1980 we asked the people of America, ‘Are you better off than you were four years ago?’ Well, the people answered then by choosing us to bring about a change. We have every reason now, four years later, to ask that same question again, for we have made a change.”

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