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Republican presidential candidate Vivek Ramaswamy has suspended television campaign ad spending just before primary voting actually begins, though he claims to still be in the race.
After peaking at around 8 percent in the RealClearPolitics average of national polls in late September, he’s fallen since, losing about half of that support and averaging around 4 percent most recently, prompting some — including former President Donald Trump — to speculate about his next move.
He even told Politico on Wednesday that he had a “legitimate shot at winning the Iowa caucus,” a claim that seems difficult to justify, given that he’s doing little better in Iowa — around 5.9 percent — which is less than half former South Carolina Gov. Nikki Haley’s 16.1 percent, less than a third of Florida Gov. Ron DeSantis’ 18.6 percent, and less than a ninth of Trump’s 51.3 percent.
Ramaswamy explained the end of his TV ad spending by saying that television advertising is “for chumps,” despite the fact that his campaign has spent millions on it until recently.
“Mostly everybody who’s advertising on TV right now is probably wasting their money,” Ramaswamy told Politico. “And ourselves, we were included in that category. … It’s basically the most expensive [method] with least measurable results.”
And while there may be some who are buying that reasoning, the former president doesn’t seem to be one of them.
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