Twitter’s Largest Advertiser Returns to Platform, Has Now ‘Fully Resumed’ Spending

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Twitter owner Elon Musk said Saturday that Apple is resuming its ad spending on his social media platform.

In a Twitter Spaces conversation, Musk said Apple had “fully resumed” its advertising, according to Bloomberg.

Musk also noted that Apple is Twitter’s largest advertiser.

Bloomberg said those were the only references Musk made to Apple during the two-hour event, in which Musk chatted with about 90,000 people.

A second major advertiser may also be ready to resume its advertising on Twitter.

Zoe Schiffer, editor at Platform, tweeted that Amazon will be returning to Twitter full throttle.

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