US soccer team switches out national colors for Pride flag at World Cup

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“As part of our approach for any match or event, we include rainbow branding to support and embrace the LGBTQ community, as well as to promote a spirit of inclusiveness and welcoming to all fans across the globe,” Bluthe said.

“As a result, locations that we will manage and operate at the FIFA World Cup, such as the team hotel, media areas and parties, will feature both traditional and rainbow US Soccer branding.”

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