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Have we come to the point where the media is now an Ouroboros of coverage, eating its own tail in an effort to feed off of some kind of narrative?
The latest example involves Taylor Swift and Travis Kelce. Swift is the world’s most famous pop singer and Kelce, her boyfriend, the second-best player on an NFL team going to the Super Bowl for the fourth time in six years, the Kansas City Chiefs.
Because Swift was at Kelce’s games all season, the cutaways proved irksome for those who were there to simply watch a game, not watch reaction shots of the world’s most famous girlfriend. But this suddenly became stories about toxic masculinity and “weird, lonely, insecure men.” (That last quote is from sports radio host and Fox Sports 1 personality Colin Cowherd — who may indeed not be lonely, given that he’s married, but certainly comes across as weird and insecure, and vapid as well.)
Then, the story drifted into the political realm because, see, Swift is identifiably liberal. She famously took the side of Democrat Phil Bredesen in the 2018 Tennessee Senate race between him and GOP Rep. Marsha Blackburn; Blackburn ended up shaking it off, to use Taylor-speak, winning by over 10 points.
Nevertheless, the media seems obsessed with an online “conspiracy theory” among conservatives — which seems to get more reporting on political news sites than it does air on social media — that the NFL and its owners are secretly fixing things so that Taylor and Travis get more coverage and that the couple endorses the president at the big game.
The Hill, for instance, reported about this on Tuesday, in a story about former Wyoming GOP/RINO Rep. Liz Cheney calling Swift “a national treasure.”
“The conservative side of social media has been flooded with conspiracy theories about the singer, accusing the NFL of fixing games in favor of the Kansas City Chiefs — the team Swift’s boyfriend, Travis Kelce, plays for — so the celebrity couple can attend the Super Bowl and endorse President Biden’s reelection campaign after a Chiefs championship win,” The Hill reported.
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